The Cutest Loser
Pricing Strategy
Pricing Strategy
In 2014, 47% of total net revenue was obtained through advertising fees charged to companies to advertise on Animal Planet. Our goal for replacing Bad Dog with The Cutest Loser will be to increase our ratings and viewership. The resulting increases will bring in more revenue from other companies advertising during The Cutest Loser. Currently, the breakfast slot is bringing in one quarter of the early peak revenue. We plan to reach out to the retired demographic who typically exercises during the breakfast slot.
Justification
We feel that we can increase the price of the breakfast time slot because we’ll be reaching out to a new demographic. With the new demographic we’ll have more viewership. We’ll also be able to reach out to other advertisers who have higher ratings to increase our overall revenues.
