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The Cutest Loser
Promotional Strategy
Advertising :
"A Healthy Take on Entertainment"
Expenses
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30 Second commercial slot during mid-season of Biggest Loser: $106,000
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Commercial Production Costs
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Cost to enter trade show: $1,050
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Booth and Promotional Materials
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Customized Pet Bowls, Pet FitBits
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Cash Prizes
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Cost of Trips, DVD's, and T-Shirts
Sales Promotion
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Contest
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Win t - shirt for best before and after picture
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Win DVD series for the pet that loses the most
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Cash Prizes
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Sweepstakes
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Enter to win a trip to meet the trainers
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Enter pet to win a chance to be a part of the program
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Personal Selling
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Trade Shows
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March 22-24, 2017 at Orange County Convention Center in Orlando, Florida
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Before and After
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The Internet and Television Expo May 16-18, 2016 Boston
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Sponsor Events
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Dog Shows
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Kennel Club
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Paid Media
Earned Media
We will advertise through social media (Twitter, Facebook, Instagram, Snapchat) and post fun information that will catch people's eye. We will post things like: before and after pictures, backstories to the animal we are working with, and include some "rehab" animals that are working towards becoming healthy again
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